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SMS Shorts · Video 8 of 12 · 60 sec

Coffee Bean vs Paris Baguette: two ways to win customers

A marketing breakdown of Coffee Bean and Paris Baguette: both sell coffee, but give customers different reasons to visit, from drink loyalty to bakery appeal.

By Successful Marketing Solutions ·

Key takeaways

  • Two businesses can sell the same thing and still offer different reasons to visit.
  • One may lean on drink loyalty; another on bakery appeal.
  • Nearby businesses can compete for one order or share the same customer.
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