ArticleWebsites
Can customers understand your website in five seconds?
A simple, informal check to see whether visitors understand what you do, who it is for, and what to do next, plus three fixes to make first.
Read
Articles & Videos
Practical marketing guidance for small businesses
Plain-language articles and short videos on clearer websites, everyday content ideas, and owner-focused property-management marketing.
Articles
ArticleContent
How to turn everyday business moments into useful content
A practical five-shot plan for filming your product, process, and customer experience, plus how to reuse each video as written content.
Read
ArticleProperty management
How property managers can improve their owner-inquiry pages
Separate owner and tenant journeys, answer owner concerns, ask for the right property details, and measure qualified owner inquiries. Includes a 7-point checklist.
Read
Videos: content ideas you can film
A short series, in order, on noticing content ideas, building trust, and showing your product, process, and experience. The Stockton businesses featured were independent content visits, not SMS clients.
Episode 1VideoContent ideasYour next content idea is already around you
On a train to California, Lamont points out that everyday moments can become useful content for a business.
Episode 2VideoTrustThree paths to trust in your business
Three ways customers come to trust a business: reviews, recommendations, and seeing the work for themselves.
Episode 3VideoShow the productContent ideas for coffee shops
Filmed during an independent visit to Twigs Coffee in Stockton: three content ideas—feature the product, help customers choose, and introduce the people behind the business.
Episode 4VideoShow the processShow the process
Filmed during an independent visit to Nekter in Stockton: showing customers how something is made helps them understand what they are getting.
Episode 5VideoShow the experienceSell the experience
Filmed during an independent visit to Bob's at the Marina in Stockton: the burger, the setting and view, and the first bite as restaurant content.
Paid consultation
Prefer to talk it through?
Book a 30-minute online consultation with Lamont Leavell to discuss your website, marketing, or next priority.
Paid Google Meet consultation. Pricing varies; your fee and meeting details are confirmed separately. No payment is collected when you book.
Not ready for a call? Browse articles and videos