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SMS Shorts · Video 10 of 12 · 62 sec
What Santee Alley can teach small businesses
A walk through Santee Alley in LA’s Fashion District: visible prices, entrance displays, and product variety, plus ideas retailers could test to encourage repeat visits.
By Successful Marketing Solutions ·
Key takeaways
- Visible prices, entrance displays, and product variety are marketing in action.
- Ideas to test: outfit videos, clear store directions, opt-in restock alerts, and carefully priced bundles.
- These are ideas to test, not results; store finances were not reviewed, and success means tracking profit after product and marketing costs.
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